This Is About Business Goals, Not Marketing Goals
Marketing should always serve the business. It should go without saying, but unfortunately this is not always the case. As marketers, we have been spoiled by years of fast growth and good economy. We...
View ArticleTransform Marketing from a Cost Center to a Revenue Center
Do your CEO and CFO still think of your marketing department as a cost center? In many companies, this is still the case, but it doesn’t have to be. Being perceived as a cost center means that the CFO...
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